Unilever Scores Big with UEFA EURO 2024 Sponsorship Deal

Unilever Scores Big with UEFA EURO 2024 Sponsorship Deal

It’s official! In a landmark partnership, global consumer goods giant Unilever has clinched the official sponsorship title for UEFA EURO 2024, the prestigious European football championship taking place in Germany next summer. This marks a significant boost for both parties, with Unilever gaining unparalleled exposure and UEFA securing a valuable financial partner.

A Strategic Partnership

This multi-brand alliance sees Unilever bringing several of its renowned food and personal care brands under the EURO 2024 umbrella. These include household names like Hellmann’s, Calve, Knorr, Dove Men+Care, Rexona (known as Sure, Shield, and Degree globally), and Axe (Lynx in the UK). This diverse portfolio ensures widespread reach and engagement with fans across Europe and beyond.

EURO 2024 Unilever’s Game Plan

With millions of passionate fans glued to their screens during the tournament, Unilever is gearing up for a multi-pronged activation strategy. This includes:

  • Extensive marketing campaigns featuring EURO 2024 branding across its product lines and promotional materials.
  • Engaging digital content such as interactive activations, social media campaigns, and exclusive behind-the-scenes footage.
  • Interactive experiences in official fan zones and through retail partnerships, creating unforgettable moments for fans.
  • Ticket giveaways and special fan experiences, building excitement and rewarding loyal customers.

Benefits for UEFA

Beyond the financial gain, UEFA benefits from Unilever’s global reach and marketing expertise. This partnership allows the organization to:

  • Maximize visibility for the tournament and reach new audiences.
  • Create engaging content and experiences for fans, boosting engagement and excitement.
  • Strengthen the EURO 2024 brand through association with a respected and trusted brand like Unilever.

EURO 2024: A Win-Win Situation

This strategic partnership promises mutual benefits for both UEFA and Unilever. By leveraging the power of football and the reach of a prestigious tournament like EURO 2024, Unilever can further solidify its brand presence in the European market. For UEFA, this partnership ensures continued financial support and a dynamic partner to elevate the tournament experience for fans around the world.

Get Ready for a Season of Big Wins!

With the EURO 2024 action fast approaching, football fans and marketing enthusiasts alike can expect a thrilling season filled with exciting matches, innovative activations, and a deeper connection with their favorite brands. As the official sponsor, Unilever is poised to score big, making this a win-win partnership for both the global consumer goods giant and the prestigious European football championship.


When will UEFA EURO 2024 take place?

UEFA EURO 2024 is scheduled to be held from June 14 to July 14, 2024 in Germany. This will make Germany the stage for the continent’s biggest football extravaganza for the second time after 1988.

How long is the Unilever sponsorship deal for UEFA EURO 2024?

Though financial details haven’t been disclosed publicly, reports suggest Unilever has signed a four-year deal as the lead sponsor of UEFA EURO 2024 until the culmination of the championship games in mid-2024.

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